Enable incentive management for channel partners

The aim of this project was to provide channel marketing and channel sales with a global framework and a platform to efficiently deliver channel partner incentive programs. Global availability of reward fulfilment as well as multi-language support were a must-have to ensure partner satisfaction.

The Incentive Management Platform implemented in this case was the E³ Rewards platform from PerksWW.


  • Provide a great experience to incentive participants, ensure global availability of reward fulfilment, multi-region and language programs
  • Standardize incentive programs around the world
  • Enable marketing to run channel partner incentives with minimal admin resource needed
  • Measure spend and outcomes

Project outcomes

  • Designed global incentive program framework with regional variations
  • Selected a vendor and set up chosen incentive platform according to incentive program framework
  • Implemented integrations between incentive platform, partner portal, data warehouse, Salesforce.com and SSO for users
  • Launched with a staggered roll out, supported regions with both internal and external user adoption

Project support provided

  • Platform requirement definition
  • Managing the vendor selection
  • Project management
  • Program design, incl. regional variations
  • Multi-language set up
  • Implementation coordination between platform provider and internal IT
  • User enablement (documentation and training in multiple languages)
  • Launch support