Enable incentive management for channel partners

The aim of this project was to provide channel marketing and channel sales with a global framework and a platform to efficiently deliver channel partner incentive programs. Global availability of reward fulfilment as well as multi-language support were a must-have to ensure partner satisfaction.

The Incentive Management Platform implemented in this case was the E³ Rewards platform from PerksWW.

Goal

• Provide a great experience to incentive participants, ensure global availability of reward fulfilment, multi-region and language programs
• Standardize incentive programs around the world
• Enable marketing to run channel partner incentives with minimal admin resource needed
• Measure spend and outcomes

Project outcomes

• Designed global incentive program framework with regional variations
• Selected a vendor and set up chosen incentive platform according to incentive program framework
• Implemented integrations between incentive platform, partner portal, data warehouse, Salesforce.com and SSO for users
• Launched with a staggered roll out, supported regions with both internal and external user adoption

Project support provided

• Platform requirement definition
• Managing the vendor selection
• Project management
• Program design, incl. regional variations
• Multi-language set up
• Implementation coordination between platform provider and internal IT
• User enablement (documentation and training in multiple languages)
• Launch support