Goal
Drive behavioural change and efficiency throughout marketing with the implementation of a new tool to manage all marketing tasks:
- Encourage strategic planning and prompt requesters for background information to streamline both requests and fulfilment.
- Consolidate all marketing teams (design, web, operations) into one task management tool to improve efficiency for both corporate and field marketing teams.
Project outcomes
Implemented a new tool, used by all teams, with a custom-built request entry form. Streamlined the process with both requesters and fulfilment teams in mind.
From:
- Requesters need to keep track of requests that are related
- Requesters need to provide content provided by one team to another by adding banners etc to new task in new system
- Vastly different task creation and management workflows and user experience
To:
- Easy-to-use form, mobile app and website to manage all tasks
- Tasks are linked to the campaign they were created under
- Dependencies are visible
- Elements created in a prior task can be easily accessed from a related task
