Managing partner marketing funds

To enable more transparency and efficiency the marketing team was looking for a better, system- and program-driven approach to managing their partner marketing funds (often called MDF in the IT industry).

The MDF Management Platform implemented in this case was the E³ MDF platform from PerksWW.

Goal

• Standardize MDF programs around the world
• Measure spend and outcome
• Improve partners experience using a seamless system implementation with the partner portal

Project outcomes

• Designed global MDF program framework with regional variations
• Set up chosen MDF platform according to MDF program framework
• Implemented integrations between MDF platform, partner portal and Salesforce.com including SSO for users
• Launched with a staggered roll out, supporting regions with user training and adoption

Project support provided

• Project management
• Program design, incl. regional variations / multi-currency set up
• Implementation coordination between platform provider and IT
• User enablement (documentation, training in multiple languages)
• Launch support